Adjust
A mobile marketing analytics platform that helps marketers grow their mobile apps with solutions for measuring and optimizing campaigns.
Acquired by
AppLovin
Global Offices
16
Integrations
3,000+ marketing partners
About Adjust
Adjust offers a suite of tools for mobile marketers to track the entire user journey, from ad impression to in-app event. Their core products include mobile attribution, which connects ad spend to app installs and user actions, and a robust analytics suite for cohort analysis, LTV tracking, and retention reporting. The platform also features advanced fraud prevention to combat ad fraud and ensure data accuracy. Serving a global client base of mobile-first companies, Adjust integrates with thousands of marketing partners, enabling unified campaign management and optimization across networks.
Core Platform Features
Mobile Attribution
Track and attribute app installs and in-app events to marketing sources and campaigns.
Analytics Suite
Measure key metrics like lifetime value (LTV), retention, and return on investment (ROI).
Fraud Prevention
Protect ad budgets with real-time detection and rejection of fraudulent installs and clicks.
Audience Builder
Segment users based on behavior and create dynamic audiences for retargeting.
Developer & Technical Information
Supported Platforms
iOS, Android, Windows, Web, Connected TV (CTV)
Reporting Api
Provides programmatic access to aggregated attribution and performance data.
Real-Time Callbacks
Send server-to-server notifications for installs, sessions, and in-app events.